North Adams, Massachusetts

How guests and AI assistants find The Porches Inn at MASS MoCA

Prepared by Ethan Hawkes · checked 30 October 2026 (6:27 pm ET) · PDF copy

The short version. The first line of your llms.txt, the file written for AI tools, spells your name "Porches In". Your home page title never says "Porches", and nothing in your structured data says you are a hotel.

What we checked

Your home page, fetched signed out
Your robots.txt, sitemap and llms.txt
The structured data (JSON-LD) that search engines and AI assistants read from your home page
Every finding below is quoted exactly, with the page it came from and the time it was fetched

What we found on your site

Your llms.txt spells your name "Porches In"

“# Porches In at MASS MoCA”

Source: https://porches.com/llms.txt, fetched 2026-10-30 18:27 ET

llms.txt is the summary some AI tools read first. A typo in its first line is the version of your name they may repeat.

Your home page title never says "Porches"

“<title>Boutique Hotel in North Adams | Hotel Near MASS MoCA</title>”

Source: https://porches.com/, fetched 2026-10-30 18:27 ET

This is the line search engines show first and browsers show in the tab. Guests who search your name see a generic line instead.

Machines are not told you are a hotel

“"@type":"WebPage","@id":"https:\/\/porches.com\/home\/"”

Source: https://porches.com/, fetched 2026-10-30 18:27 ET

The structured data describes a web page, not a hotel. There is no place for your 47 rooms, pool, check-in time or pet policy, so assistants take those from booking sites.

Why it matters

Search engines and AI trip planners read the structured data block and the files at the root of your site to learn your basic facts. When those are missing or disagree with what a guest sees, machines either skip them or repeat the wrong version, and fill the gaps from booking sites instead of from you.

4 fixes, ranked

Fix the llms.txt first line."# The Porches Inn at MASS MoCA". Your SEO plugin likely generates it from the site title, so check that too.Web · 5 minutes
Retitle the home page.For example "The Porches Inn at MASS MoCA | Boutique Hotel in North Adams".Web · 10 minutes
Add a Hotel block.Include 231 River Street, (413) 664-0400, check-in 3:00 pm, amenities and the booking URL.Web · 45 minutes
Test the home page in Google's Rich Results Test.Paste the home page URL into search.google.com/test/rich-results to confirm the hotel block reads the way you want.Web · 15 minutes

If it's useful, I'd welcome 20 minutes to compare notes on how guests are finding independent hotels now. — Ethan Hawkes, Signalry